Entrepreneur's Mind
Athlete's Body
Artist's Heart
We 
push the limits of human performance. 
We build world class digital products and pioneer new ways of living life.
When We Win
What will the planet look like when we win?
What happens to Earth if we help everyone reach their physical and mental potential?
We flip the 2 of the biggest drains on the planet .
Depression and anxiety cost humanity $1 trillion each year.
Physical inactivity, $30 billion each year.
01
Disease falls off a cliff.
Trillions spent on preventable conditions can be redirected to pushing the limits of scientific discovery and human advancement.
02
Prosperity skyrockets.
With cognitive bandwidth freed from survival stress, the rate of successful ventures leaps forward. Think Renaissance‑level output, scaled to eight billion minds.
03
No longer alone.
Crime & conflict down‑shift as better executive function and emotional regulation create an empathy network effect. Physical vitality plus psychological safety widens people’s “circle of concern,” boosting pro‑social initiatives and cross‑cultural collaboration.
04
Humanity at max settings.
Fit bodies improve neuroplasticity and resilient minds retain more. Skill cycles accelerate. Socioeconomic gaps in skill and effectiveness shrink dramatically.
05
Planetary innovation surges.
Moon‑shots multiply as cognitive surplus gets channeled into hard problems and effective solutions. Mentally and physically flourishing people show higher future‑orientation and sacrifice short‑term convenience for long‑term planetary health and wellbeing.
06
Max-ing human survival.
A populace trained to regulate emotion and think critically is harder to sway with disinformation, nudging politics toward data‑driven and evidence-based consensus. Better shock absorption. Communities of physically fit, psychologically flexible citizens rebound faster from natural disasters, economic shocks, and global crises.
If even a slice of humanity unlocks this cascade, we’re not just selling software, we’re catapulting the entire species toward its best‑case timeline.
Our Values
Entrepreneur’s mind, athlete’s body, artist’s heart.
Entrepreneur’s Mind.
We lead with intense curiosity and calculated boldness. We see opportunity where others see obstacles. Data is our compass and daring is our engine. We own both our wins and mistakes, and turn insights into impact at light speed.
Athlete’s Body.
Discipline over comfort. Consistency over excuses. We train for strength – physical, mental, and operational – because a strong body fuels sharp, sustained execution.
Artist’s Heart.
Craft matters. Whether we perceive it or not. We infuse quality and neuroaesthetics into every pixel and interaction. We challenge convention and design products that break the rules.
Be their favorite.
If we vanished tomorrow, our users would miss us like crazy.
Who We Are
We run lean, no open positions at the moment.
Founder
Alexis Duran
Bio coming soon.
Founder
Matthew Schuler
A farm boy from Kansas who grew up trail running, fighting, climbing rocks and trees, and chopping firewood, Matthew was diagnosed with high grade cancer when he was 18 and had 3 months to live. He destroyed the tumor with nutrition then spent his 20s delivering AIDs meds and adventuring in South Africa.
In his 30s he climbed the ranks in the tech industry and became a top exec at Cameo and Greenfly and held senior roles at Meta, focusing on product building and design.
Now in his 40s, he’s combining his love of athletics with his skill in tech to build the best damn health and wellness apps on the planet.
Matthew lives in East Bay in California with his wife Irene Cho and loves climbing, trail running, fighting, and play.